Course Cycle™ For Experts
Launch & Scale Your Online Course
With Joey Mazars
Course Cycle™ For Experts
Launch & Scale Your Online Course
With Joey Mazars
They were wrong.
You've heard them say that you could just make "passive income" by simply putting together an online course, publish... and wait for the money to roll in.
Well if you have already done that (or did not even get there yet!) you quickly realize it isn't that easy...
Ever noticed how some other experts seem to be successful and make money with their online courses or other digital products?
Every-time they put something out it's an instant success…
And it’s not about the size of their audience or anything.
Well there is a specific process that make online courses sell.
I nerd out on this stuff and became pretty good at it, to allow my clients to let me handle that part and focus on what they do best: teach.
- Joey Mazars
People WHO have trusted my expertise for their online courses
Katie - Private Practice Startup
Julie - Thriving Through Divorce
Alex - leManoosh
Alec - Conscious Poker
Kate - Private Practice Startup
Jen Broyles - Holistic Health
Sarah Mariano - Stretch Therapist
Julien Klepatch - EatTheBlocks
Shaun - Raw Techniques Studios
HOW IT WORKS
If this is something you'd like to talk about, then it's time to schedule a chat together.
On the next page you'll have a few questions about your business, where you're at, and your goals for your online course.
Then pick a time in my calendar and we'll talk.
After that, if this is a good fit, we can get to work!
- Growth Roadmap
- Perfect Students
- YOUR COURSE CYCLE
THE COURSE CYCLE™ 1:1 SERVICE ("Done with You")
This is a custom-tailored, 8-12 weeks program composed of 4 pillars. It's meant to take you through the right steps wherever you are in the life-cycle of your course:
- If you don't have a course yet.
- If you already have a course but haven't sold many of it.
- If you already launched the course and are ready to take it to the next level.
YOUR COURSE CYCLE
When: Week 1-2
This is not a cookie-cutter, one size fit all program.
We'll determine together what the plan is for you and where you're at.
What kind of business model is best for your course? (launch, evergreen,...)
What tools and platform will you use (I've tried them all!)?
What EXACTLY should you focus on for the next 3 months to grow your course?
How are we going to attract new students now for quick results? In the future?
When will we start ads (week 3? Month 2?)
You'll come out of this with the exact plan we will execute during the program and beyond. Even if I’m not here, you’ll have everything laid out!
When: Week 1-3
This is the reason why most courses don’t do as well as they could and the #1 thing missing.
We’re going to fully detail what your audience wants, their ideal course and the 3M: Market, Message, Match.
Who are they? Where can we find them? How to speak to them? What struggles do they have? What keeps them up at night?
We're not just going to sit there and make up what the answers to these questions are. We're going to get these from the field, the tranches, elbow in the mud to make sure we create a course people would ACTUALLY pay for!
This is when we'll craft the core offer for the course.
Is it going to be videos-only, do they want the community aspect, do they need some 1:1 time with you, do they want more of a program-style (8-10 weeks)… $250? $50/mo?
We’re using the
method I developed
The meat of the program and our work together.
If you are selling a course or thinking of doing so, you are at one of this stages of the cycle:
You haven't created the course yet:
You've created the course but haven't launched:
You have launched but want to scale:
- Pre-Sell/ BETA
- Core Launch
Stop what you're doing. Don't create a single video or fancy PDF for your course.
At this stage we will create the success plan for your course, based on 2 core principles:
- Rapid implementation
- Early Feedback with your MVC (Minimum Viable Course)
I'll take you by the hand, from having nothing ready to finding what people will be willing to pay for, and testing the market directly and see if they ACTUALLY pull their credit cards out.
We'll also lay out the successful path for that online course and its foundation for scaling.
Create it and they will come....
... well that's a let down and guaranteed failure!
Creating a new shiny course and sending an email to your list saying "It's ready!... do you want to... maybe... buy it?" isn't going to cut it!
We'll implement a proven system to launch and make a big splash (with fireworks and all) with a method that's been used to launch 5-6-7-8 figures products!
This will showcase critical elements: anticipation, authority, social proof, sense of community, reciprocity, likability,...
But also starting to master ads and prepare for the "after-launch" to start scaling the course to the moon.
You've launched, you're already selling a course... now what can you do?
We'll finally put in place the systems that work. with 3 focus:
- Scaling your course
- Creating a student pipeline
- Ads Mastery
We'll develop your Evergreen Assets and automate your funnel and systems to sell more courses than the Bible.
We'll determine what to focus on during the 8-12 weeks of the program and cover as much as possible of the above cycle.
This is the icing on the cake.
When the foundation of the offer is sorted and tested. We can throw in these elements that are going to REALLY take your sales to the next level.
What is going to be your front-end product?
How are we going to move people up the product ladder?
Get them to book private coaching or more premium programs?
This is all the fancy stuff that's going to increase conversion, average basket value,... and optimize every part of the funnel so that you get more time to focus on what you love: teaching.
- I don't do retainers: this is a time-framed, result driven project.
- If you have a very small audience, this may not be the best solution (still worth to chat probably)
- If you are not an expert or don't have an expertise, I can't help you sell courses.
- I stand against unethical marketing and manipulative tricks.
- I'm a big nerd of this stuff...
I hate marketing and I don't want to seem "salesy" to my audience
We're on the same page.
Everything I do is based on permission marketing and I'll never ask you to do any "hard-selling" (not that it works anyway...) or anything you don't feel comfortable with.
How do I know I'll get results and an ROI?
Well thank you for asking handsome gentlemen in the back.
We're in the same boat. Your success is my success.
Now... this is real life, and no one can guarantee results (there are too may variables out of our controls).
This will take some work.
But although there is room for innovation and adaptation, the systems and techniques we'll use are proven to work and have provided results in a wide range of industries.
And you're not that special... so there is no reason why if we pull those levers together, we don't see similar results for you.
This sounds like a lot of efforts. How much work will I have to do?
This is what some may call a "done-with-you" service.
I do create and implement most of the email sequences, platforms, tools, sales pages, integrations, automations...
... but at the end of the day it's still your business, audience and tone of voice so you have the last word.
Although you should be willing to put in some work for the program to be effective and be ready to implement what I give you.
Can I see how you've helped other clients before?
Of course, check out this section.
Further case studies and results can be given on demand (past client privacy prevents me from displaying them on my website)
I have a small audience, will this work for me?
If you mean you have pretty much no one checking out your stuff right now (no offense) but it's probably better that you work on that first.
If you have somewhat of an audience and a close relationship with them, then let's talk!
I've seen similar program before (or have been harassed by people selling the same kind of service) How is this different?
This is NOT a one-size fit all program. It's not really a "program" per se.
It's a 1v1 Service. As in I'm actually doing a lot of this stuff with and for you!
I will take you by the hand, through each step, elbow in the mud, to get to where you want to be at with your online course.
Although the strategies used are proven, we will adapt them to your specific situation and goals, and this is where the biggest strength of this program lays.
Who are you anyway?
I know you don't really care about me so I haven't talked a lot about that on this page.
But Hi! I'm Joey.
Originally from France but based in London. I've lived in 3 countries and worked with clients around the globe.
I swear I'm a real person! Here you can check me out:
Or message me: joey [at] joeymazars [dotcom]
I need more details on your method, where can I find that?
This wasn't enough?!
But this may be a bit overwhelming so don't read it all in one-go.
Also keep in mind that this will be adapted to your specific situation.